Table 1.
Results of factor loading, reliability, and validity.
| Items | Factor Loading | Cronbach’s α | AVE | CR |
|---|---|---|---|---|
| Attitude | 0.917 | 0.795 | 0.921 | |
| Eating insect food is pleasant. | 0.952 | |||
| Eating insect food is relevant. | 0.791 | |||
| Eating insect food is tasty. | 0.924 | |||
| Subjective Norm | 0.874 | 0.778 | 0.875 | |
| I would buy insect food because: doctors/nutritionists are in favor. | 0.862 | |||
| I would buy insect food because: environmental groups are in favor. | 0.902 | |||
| Perceived Behavioral Control | 0.674 | 0.560 | 0.713 | |
| It would be very easy for me to buy insect food. | 0.855 | |||
| It is mostly up to me whether to buy insect food. | 0.624 | |||
| Environmental Concern | 0.898 | 0.706 | 0.905 | |
| Space and resources on the Earth are limited. | 0.902 | |||
| Humans must strive for harmonic coexistence with nature for survival. | 0.950 | |||
| Humans have overly exploited nature. | 0.749 | |||
| The balance of nature is delicate and fragile. | 0.740 | |||
| Food Neophobia | 0.873 | 0.710 | 0.880 | |
| I dare to try new and different foods. | 0.892 | |||
| Insect food looks too strange | 0.799 | |||
| I like food from different countries. | 0.835 | |||
| I will try insect food on specific occasions. | 0.746 | |||
| I will be afraid to eat food that I have never eaten before. | 0.725 | |||
| I will eat almost all types of food. | 0.758 | |||
| Purchase Intention | 0.939 | 0.839 | 0.940 | |
| I would consider buying insect food. | 0.934 | |||
| I am willing to recommend others to buy insect food. | 0.906 | |||
| I intend to eat insect food in the future. | 0.908 |
Note: CR: Composite reliability; AVE: Average variance extracted.