Table 4.
Hypothesis | Content | Verification |
---|---|---|
H1 | Attitude positively affects insect-food purchase intention | Supported |
H2 | Subjective norms positively affect insect-food purchase intention | Not supported |
H3 | Perceived behavioral control positively affects insect-food purchase intention | Supported |
H4 | Environmental concerns positively affect insect-food purchase intention | Not supported |
H5 | Food neophobia will negatively affect purchase intention toward insect food | Supported |