Table 5.
Factors important when food/drink purchased at lunchtime.
| All (N = 243) | Sch01 (N = 43) | Sch02 (N = 36) | Sch03 (N = 28) | Sch04 (N = 54) | Sch05 (N = 42) | Sch06 (N = 11) | Sch07 (N = 29) | |
|---|---|---|---|---|---|---|---|---|
| Taste | 237 (97.5) | 42 (97.7) | 34 (94.4) | 28 (100.0) | 54 (100.0) | 42 (100.0) | 9 (81.8) | 28 (96.6) |
| Price | 216 (88.9) | 38 (88.4) | 33 (91.7) | 28 (100.0) | 49 (90.7) | 36 (85.7) | 10 (90.9) | 22 (75.9) |
| Ingredients | 177 (72.8) | 29 (67.4) | 27 (75.0) | 23 (82.1) | 42 (77.8) | 29 (69.0) | 6 (54.5) | 21 (72.4) |
| Price discount | 148 (60.9) | 29 (67.4) | 21 (58.3) | 13 (46.4) | 40 (74.1) | 23 (54.8) | 5 (45.5) | 17 (58.6) |
| Product on offer (meal deal/BOGOF) | 147 (60.5) | 28 (65.1) | 25 (69.4) | 14 (50.0) | 36 (66.7) | 24 (57.1) | 5 (45.5) | 15 (51.7) |
| Brand | 139 (57.2) | 24 (55.8) | 22 (61.1) | 14 (50.0) | 29 (53.7) | 29 (69.0) | 4 (36.4) | 17 (58.6) |
| Packaging | 132 (54.3) | 21 (48.8) | 23 (63.9) | 14 (50.0) | 34 (63.0) | 23 (54.8) | 5 (45.5) | 12 (41.4) |
| It is easy to grab | 117 (48.1) | 21 (48.8) | 18 (50.0) | 16 (57.1) | 28 (51.9) | 15 (35.7) | 4 (36.4) | 15 (51.7) |
| One of the 1st products I see | 112 (46.1) | 22 (51.2) | 14 (38.9) | 16 (57.1) | 22 (40.7) | 18 (42.9) | 4 (36.4) | 16 (55.2) |
| Displays | 106 (43.6) | 20 (46.5) | 17 (47.2) | 14 (50.0) | 24 (44.4) | 18 (42.9) | 3 (27.3) | 10 (34.5) |
| Brand sponsorship | 93 (38.3) | 14 (32.6) | 14 (38.9) | 14 (50.0) | 20 (37.0) | 14 (33.3) | 4 (36.4) | 13 (44.8) |
| It is close to the till | 92 (37.9) | 16 (37.2) | 15 (41.7) | 15 (53.6) | 18 (33.3) | 12 (28.6) | 3 (27.3) | 13 (44.8) |
| Television Adverts | 91 (37.4) | 18 (41.9) | 14 (38.9) | 11 (39.3) | 19 (35.2) | 18 (42.9) | 0 (0.0) | 11 (37.9) |
| Celebrities endorsement | 81 (33.3) | 13 (30.2) | 12 (33.3) | 13 (46.4) | 18 (33.3) | 14 (33.3) | 2 (18.2) | 9 (31.0) |
| Online Adverts | 79 (32.5) | 12 (27.9) | 13 (36.1) | 12 (42.9) | 19 (35.2) | 12 (28.6) | 0 (0.0) | 11 (37.9) |
| Other Adverts | 79 (32.5) | 14 (32.6) | 14 (38.9) | 10 (35.7) | 20 (37.0) | 10 (23.8) | 1 (9.1) | 10 (34.5) |
| Cartoon endorsement | 79 (32.5) | 12 (27.9) | 13 (36.1) | 13 (46.4) | 19 (35.2) | 9 (21.4) | 2 (18.2) | 11 (37.9) |
| Chance to win free things | 77 (31.7) | 14 (32.6) | 16 (44.4) | 9 (32.1) | 17 (31.5) | 11 (26.2) | 1 (9.1) | 9 (31.0) |
| Online interactive games | 74 (30.5) | 12 (27.9) | 10 (27.8) | 9 (32.1) | 19 (35.2) | 12 (28.6) | 2 (18.2) | 10 (34.5) |