Table 6.
Reasons for visiting outlets beyond the school gate on day the Purchasing Recall Questionnaire was administered.
| All (N = 244) | Sch01 (N = 43) | Sch02 (N = 36) | Sch03 (N = 28) | Sch04 (N = 54) | Sch05 (N = 42) | Sch06 (N = 12) | Sch07 (N = 29) | |
|---|---|---|---|---|---|---|---|---|
| My friends go to this place | 217 (88.9) | 38 (88.4) | 30 (83.3) | 25 (89.3) | 52 (96.3) | 35 (83.3) | 11 (91.7) | 26 (89.7) |
| It is close to my school | 213 (87.3) | 35 (81.4) | 30 (83.3) | 26 (92.9) | 51 (94.4) | 34 (81.0) | 11 (91.7) | 26 (89.7) |
| I like the quality | 207 (84.8) | 38 (88.4) | 29 (80.6) | 25 (89.3) | 46 (85.2) | 36 (85.7) | 11 (91.7) | 22 (75.9) |
| I like the variety | 204 (83.6) | 36 (83.7) | 30 (83.3) | 24 (85.7) | 48 (88.9) | 35 (83.3) | 9 (75.0) | 22 (75.9) |
| I like the service | 180 (73.8) | 35 (81.4) | 26 (72.2) | 22 (78.6) | 44 (81.5) | 29 (69.0) | 7 (58.3) | 17 (58.6) |
| I like the prices | 173 (70.9) | 30 (69.8) | 24 (66.7) | 23 (82.1) | 41 (75.9) | 31 (73.8) | 7 (58.3) | 17 (58.6) |
| I like the atmosphere | 142 (58.2) | 24 (55.8) | 26 (72.2) | 16 (57.1) | 30 (55.6) | 27 (64.3) | 5 (41.7) | 14 (48.3) |
| I like the meal deals and special offers | 141 (57.8) | 19 (44.2) | 17 (47.2) | 17 (60.7) | 36 (66.7) | 30 (71.4) | 6 (50.0) | 16 (55.2) |