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. 2018 Dec 5;9:100149. doi: 10.1016/j.abrep.2018.100149

Table 4.

Racial/ethnic zip code cluster predictors of LCCs < $1, price promotions, exterior advertisements, and product placement.

Measure Racial/ethnic zip code cluster Model 1: OR (95%CI)a Model 2: OR (95%CI)b
LCCs < $1 African American 1.83 (0.99–3.37) 2.74 (1.44–5.20)
Hispanic/Latino 1.31 (0.63–2.73) 2.05 (0.96–4.37)
Korean American 1.11 (0.62–1.99) 1.83 (0.98–3.39)
Non-Hispanic White Ref Ref
LCC price promotions African American 0.46 (0.26–0.81) 0.57 (0.33–1.01)
Hispanic/Latino 0.46 (0.22–0.95) 0.62 (0.31–1.27)
Korean American 0.29 (0.16–0.50) 0.43 (0.23–0.80)
Non-Hispanic White Ref Ref
Exterior LCC advertising African American 4.05 (2.12–7.77) 6.03 (2.93–12.40)
Hispanic/Latino 1.13 (0.47–2.75) 1.65 (0.64–4.27)
Korean American 0.84 (0.39–1.80) 1.46 (0.63–3.37)
Non-Hispanic White Ref Ref
LCCs within 12″ (1 ft) of toys/sweets African American 3.46 (1.96–6.11) 3.74 (2.06–6.78)
Hispanic/Latino 1.40 (0.68–2.89) 1.30 (0.61–2.76)
Korean American 1.54 (0.85–2.79) 1.48 (0.79–2.77)
Non-Hispanic White Ref Ref
Interior LCC advertising at or below 3 ft (1 m) African American 3.46 (1.74–6.89) 5.07 (2.46–10.45)
Hispanic/Latino 1.37 (0.55–3.42) 1.94 (0.76–5.00)
Korean American 1.20 (0.54–2.66) 2.11 (0.91–4.87)
Non-Hispanic White Ref Ref

AA = African American; KA = Korean American; HL = Hispanic/Latino; NHW = Non-Hispanic White; LCCs = little cigars/cigarillos.

a

Unadjusted.

b

Adjusted for store type.