Table 2.
Prevalence of Engagement with Online Tobacco Marketing Within the Past Year. Overall and by Specific Forms, by Sexual Orientation, Being Transgender, and Race/Ethnicity (%)1
| Specific Forms2 | |||||||||
|---|---|---|---|---|---|---|---|---|---|
| Signed Up for Email Alerts Abount Tobacco Products Pt. Est. (95% CI) | Read Articles Online About Tobacco Products Pt. Est. (95% Ci) | W atched Videos Online About Tobacco Products Pt. Est. (95% CI) | Liked or Followed Tobacco Brand on Social Media Pt. Est (95% CI) | Sent Link About Tobacco Brand on Social Media Pt. Est. (95% CI) | Played Online Game Related to a Tobacco Brand Pt. Est. (95% CI) | Received Tobacco Discount Coupon Electronically Pt. Est. (95% CI) | Received Tobacco- Related Information Electronically Pt. Est. (95% CI) | ||
| Race/Ethnicity | |||||||||
| Hispanic | 23.4 (21.6, 25.2) | 7.6 (6.4, 8.7) | 10.3 (9.0, 11.7) | 14.3 (12.8, 15.8) | 7.0 (5.9, 8.0) | 3.3 (2.5, 4.0) | 3.2 (2.4, 4.0) | 3.0 (4.0, 3.0) | 1.6 (1.0, 2.1) |
| Non-Hispanic Black | 26.2 (23.3, 29.2) | 7.0 (5.1, 8.8) | 10.6 (8.5, 12.7) | 13.8 (11.4, 16.2) | 10.5 (8.5, 12.6) | 4.7 (3.2, 6.1) | 5.6 (4.1, 7.1) | 3.9 (7.1, 3.9) | 2.3 (1.2, 3.4) |
| Non-Hispanic Other/Multi | 25.4 (21.7, 29.1) | 12.0 (9.1, 15.0) | 13.0 (10.1, 15.9) | 18.2 (14.8, 21.5) | 6.4 (4.6, 8.2) | 3.2 (1.7, 4.6) | 2.4 (1.2, 3.7) | 3.0 (3.7, 3.0) | 1.2 (0.3, 2.0) |
| Non-Hispanic White | 22.3 (21.0, 23.7) | 9.1 (8.2, 10.1) | 10.4 (9.4, 11.5) | 15.0 (13.8, 16.2) | 5.4 (4.7, 6.2) | 2.6 (2.1, 3.1) | 2.3 (1.8, 2.8) | 3.1 (2.8, 3.1) | 1.7 (1.3, 2.1) |
| Sexual Orientation and Being Transgender | |||||||||
| Transgender | 35.1 (23.8, 46.5) | 10.4 (2.3, 18.6) | 10.9 (2.8, 19.0) | 21.4 (10.8, 31.9) | 11.3 (3.8, 18.8) | 9.3 (2.3, 16.4) | 9.9 (2.8, 17.0) | 8.0 (17.0, 8.0) | 7.7 (0.9, 14.6) |
| Sexual Minority Female | 37.2 (32.8, 41.6) | 10.2 (7.5, 13.0) | 17.5 (14.0, 21.0) | 22.3 (18.5, 26.1) | 14.9 (11.7, 18.1) | 7.7 (5.2, 10.1) | 4.6 (2.7, 6.4) | 4.4 (6.4, 4.4) | 2.1 (0.8, 3.4) |
| Sexual Minority Male | 30.5 (23.4, 37.6) | 14.7 (9.2, 20.3) | 15.5 (9.6, 21.4) | 22.8 (16.1, 29.4) | 5.1 (1.5, 8.6) | 2.4 (0.0, 4.7) | 4.7 (1.4, 8.0) | 2.5 (8.0, 2.5) | 1.8 (0.0, 3.6) |
| Straight Female | 22.9 (21.3, 24.4) | 9.2 (8.1, 10.3) | 10.0 (8.9, 11.1) | 14.9 (13.6, 16.2) | 6.6 (5.7, 7.5) | 3.3 (2.6, 3.9) | 2.1 (1.6, 2.6) | 3.3 (2.6, 3.3) | 2.2 (1.6, 2.8) |
| Straight Male | 21.3 (19.9, 22.7) | 7.9 (6.9, 8.8) | 9.9 (8.9, 11.0) | 13.5 (12.3, 14.7) | 5.3 (4.5, 6.0) | 2.2 (1.7, 2.7) | 3.2 (2.7, 3.8) | 2.8 (3.8, 2.8) | 1.1 (0.8, 1.5) |
Note: Pt. Est.=Point Estimate; CI=Confidence Interval.
1
Unweighted sample size counts cannot be reported per requirements of the PATH Restricted Use File
2
Sum of prevalence of specific forms of engagement not equal to overall prevalence of engagement because individuals could engage with multiple forms within the past year