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. 2019 Apr 23;97(2):420–448. doi: 10.1111/1468-0009.12385

Table 3.

Considerations in Political, Economic, and Legal Feasibility for Four Policy Options

Policy Option (a) Definitional Feasibility (b) Legal Feasibility (c) Precedent (d) Factors That Influence Political Feasibility
1. Nutrition standards Medium. Likely controversy over which products covered. High. Government is authorized to set standards. Sodium, saturated fat, calories, food groups in school meal standards. Support from 2020‐2025 Dietary Guidelines for Americans. Innovations to reduce cost and simplify preparation of alternatives to processed meat.
2. Tax Medium. Likely controversy over which products covered. High. Federal and state governments are authorized to tax. Local taxation authority varies. Tobacco, alcohol, sugar‐sweetened beverages (SSBs). Perceived success of SSB taxes as precedent; need for revenue.
3. PSAs
Government High. Broad food group definitions suffice to identify covered products. High if stand‐alone PSA. Government has leeway in “government speech.” PSAs to reduce tobacco and SSB consumption, use of steroids in youth athletics. Support from 2020‐2025 Dietary Guidelines for Americans.
Nongovernment High. Broad food group definitions suffice to identify covered products. Medium. Must avoid libel and slander; several states have food disparagement laws but speech is otherwise permitted. Many precedents in public health nutrition campaigns (SSBs, Meatless Mondays). Reputation of sponsoring organization; support from scientists; trends in public understanding. Organization may fear litigation even if legally in the right.
4. Warning labels Low‐Medium. Likely controversy over which products covered until the science evolves. Medium. A warning must meet the First Amendment test for factual disclosure requirements and there are outstanding questions on the evidentiary requirement and what qualifies as controversial. Success with tobacco. Legal challenge with San Francisco SSB labels. Support from 2020‐2025 Dietary Guidelines for Americans. Increased public concern over sustainable diets and cancer risk. Change in political support for meat producers.

Abbreviation: PSA, public service announcement; SSB, sugar‐sweetened beverage.