Table 10.

Factor loading of items, composite reliability, and average variance extracted.

Factor	Factor loading of items					CR	AVE	Cronbach’s α
Trust	0.81	0.78	0.79			0.84	0.63	0.83
Profit	0.83	0.86	0.70			0.87	0.68	0.84
Learning	0.72	0.80	0.85	0.76	0.79	0.88	0.60	0.89
Social	0.80	0.75	0.84	0.80	0.76	0.90	0.64	0.89

Total Cronbach’s α = 0.94.