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Correlation coefficient and average variance extraction between factors.
| Factor | Trust | Profit | Learning | Social |
|---|---|---|---|---|
| Trust | 0.63 (AVE) | 0.43 (r2) | 0.59 (r2) | 0.63 (r2) |
| Profit | 0.65 | 0.68 (AVE) | 0.43 (r2) | 0.56 (r2) |
| Learning | 0.77 | 0.75 | 0.60 (AVE) | 0.65 (r2) |
| Social | 0.66 | 0.75 | 0.81 | 0.64 (AVE) |
