Table 5.

Factors extracted and reliability for three social media.

	Line (n = 189)				Facebook (n = 142)				WeChat (n = 127)
I think/I feel	F1	F2	F3	F4	F1	F2	F3	F4	F1	F2	F3	F4
F1: Trust
Message is reliable	0.825				0.861				0.782
Teacher can be trusted	0.742				0.714				0.769
Members are trustworthy	0.721				0.788				0.741
F2: Profit
Have a chance to make money		0.735				0.733				0.797
Expanded my network		0.773				0.606				0.596
In order to start a business		0.838				0.798				0.753
F3: Learning
Understand the meaning of entrepreneurship			0.635				0.754				0.500
Can review what I have learned			0.687				0.619				0.721
Help me with my studies			0.763				0.656				0.703
Relevant to the subject matter of the course			0.733				0.624				0.780
Often respond to questions brought up			0.648				0.552				0.692
F4: Social
It makes me feel comfortable				0.621				0.668				0.652
Someone gives me a sense when he likes it				0.609				0.772				0.530
Interaction between the members is consistent				0.775				0.757				0.716
I often interact with members				0.854				0.673				0.787
Often organize physical gatherings				0.755				0.771				0.781
Eigenvalue	2.48	2.57	3.19	3.58	2.89	2.32	2.86	3.76	3.06	2.20	2.90	3.04
Variance explained (%)	15.47	16.07	19.91	22.36	18.07	14.5	17.84	23.49	19.11	13.76	18.11	19.03
Total variance explained (%)	73.81				73.9				70.01
Cronbach’s α	0.80	0.82	0.89	0.89	0.85	0.84	0.89	0.88	0.83	0.85	0.85	0.83
Total Cronbach’s α	0.93				0.94				0.93
KMO	0.91				0.93				0.92
Bartlett’s test	2025.72 Sig. = 0.000				1561.80 Sig. = 0.000				1126.88 Sig. = 0.000