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Mean and ranking of o four factors for three social media.
| Line (n = 189) | Facebook (n = 142) | WeChat (n = 127) | |||||||
|---|---|---|---|---|---|---|---|---|---|
| Factor | Mean | SD | Ranking | Mean | SD | Ranking | Mean | SD | Ranking |
| Trust | 3.67 | 0.82 | 1 | 3.90 | 0.85 | 1 | 4.14 | 0.76 | 1 |
| Profit | 3.26 | 1.03 | 3 | 3.77 | 0.97 | 3 | 3.74 | 0.94 | 3 |
| Learning | 3.52 | 0.96 | 2 | 3.83 | 0.86 | 2 | 3.91 | 0.76 | 2 |
| Social | 3.07 | 1.02 | 4 | 3.67 | 0.86 | 4 | 3.73 | 0.81 | 4 |
