Table 9.

Mean comparison among three social media.

Factor			Mean difference	Sig.	Post hoc tests (Games–Howell)
Trust	Line	WeChat	0.47*	0.000	WeChat > Facebook > Line
		Facebook	-0.23*	0.038
	WeChat	Line	0.47*	0.000
		Facebook	0.24*	0.038
	Facebook	Line	0.23*	0.038
		WeChat	-0.24*	0.038
Profit	Line	WeChat	-0.48*	0.000	WeChat > Line Facebook > Line WeChat = Facebook
		Facebook	-0.50*	0.000
	WeChat	Line	0.48*	0.000
		Facebook	-0.03	0.975
	Facebook	Line	0.50*	0.000
		WeChat	0.03	0.975
Learning	Line	WeChat	-0.39*	0.000	WeChat > Line Facebook > Line WeChat = Facebook
		Facebook	-0.31*	0.006
	WeChat	Line	0.39*	0.000
		Facebook	0.08	0.704
	Facebook	Line	0.31*	0.006
		WeChat	-0.08	0.704
Social	Line	WeChat	-0.66*	0.000	WeChat > Line Facebook > Line WeChat = Facebook
		Facebook	-0.60*	0.000
	WeChat	Line	0.66*	0.000
		Facebook	0.06	0.841
	Facebook	Line	0.60*	0.000
		WeChat	-0.06	0.841

^∗p < 0.05, N = 458.