Official websites use .gov
A
.gov website belongs to an official
government organization in the United States.
Secure .gov websites use HTTPS
A lock (
) or https:// means you've safely
connected to the .gov website. Share sensitive
information only on official, secure websites.
Emotion-based terms provided to the consumers during the evaluation of the packaging designs sing the Check-all-that-apply (CATA) methodology.
| Bold | Fun | Every day | Special | Healthy | Premium |
|---|---|---|---|---|---|
| Excitement | Bright | Family | Relaxing | Balance | Achievement |
| Shocked | Fun | Happy | Calm | Wisdom | Luxury |
| Adventure | Colorful | Togetherness | Peace | Health | Sophisticated |
| Energy | Silly | Friendship | Caring | Discipline | Success |
