. 2019 Jun 6;5(6):e01696. doi: 10.1016/j.heliyon.2019.e01696

Table 2.

Blind, packaging and informed mean liking scores ± Standard deviation (SD) of products evaluated under blind, packaging and informed conditions by consumers.

Packaging concept	Liking – Packaging condition	Liking – Blind and Informed conditions
Blind condition	N/A	72.3 ± 19.20^a (blind)
Bold	57.6 ± 23.71^a,A	55.6 ± 20.02^b,A (informed)
Fun	54.6 ± 26.09^a,A	54.5 ± 22.69^b,A (informed)
Everyday	56.5 ± 21.78^a,A	56.9 ± 22.03^b,A (informed)
Special	56.5 ± 24.84^a,B	71.3 ± 16.72^a,A (informed)
Healthy	60.3 ± 22.15^a,B	70.7 ± 19.37^a,A (informed)
Premium	62.7 ± 20.74^a,A	55.7 ± 24.56^b,A (informed)

^{a, b} Means with different superscripts in each column indicate significant differences (p < 0.05) by the Tukey's Studentized Range test. ^{A, B} Means with different superscripts in each row indicate significant differences (p < 0.05) by t-test. N/A refers to Non-Applicable since there was no packaging involved in the blind condition, and the liking scores were for the taste.