Table 2. Association rating task.
Summary of scoring a list of 20 words, scores between 1 and 10, depending on their relevance for the TV commercials. For each word, the final score is calculated as the mean of all participants’ scores.
| Word | Score | ||
|---|---|---|---|
| Dutch | English | Rex&Rio (Group 1) | Netflix (Group 2) |
| Ontspanning | Relaxation | 8.15 | 8.86 |
| Abonnement | Abonnement | 8.31 | 8.71 |
| Plezier | Pleasure | 7.61 | 7.79 |
| Televisie | Television | 9.23 | 9.14 |
| Makkelijk | Easy | 4.69 | 8.21 |
| Goedkoop | Cheap | 3.54 | 6.5 |
| Programma | Program | 5.92 | 5.79 |
| Thuis | Home | 6.62 | 6.29 |
| Vrienden | Friends | 7.08 | 4 |
| Film | Movie | 9.46 | 9.07 |
| Flexibel | Flexible | 5.69 | 8.07 |
| Nuttig | Useful | 3.31 | 5.14 |
| Bioscoop | Theater | 5.77 | 3.21 |
| Handig | Handy | 5.31 | 7.43 |
| Series | Series | 6.62 | 9.64 |
| Mobiel | Mobile | 4.15 | 6.29 |
| Documentaire | Documentary | 4.08 | 4.07 |
| Jeugdig | Youthful | 7.08 | 5.5 |
| Sport | Sport | 3.08 | 2.07 |
| Noodzakelijk | Necessary | 1.92 | 1.71 |