Table 5.
Results of the selected best fit, mixed-effect logistic regression model (Model 2; see Table S2) for Experiment Two.
| Parameter | Odds ratio | Lower bound | Upper bound | P-value |
|---|---|---|---|---|
| Intercept (Contagion Certainty, Infection Probability @ 1%, and Graphical Message) | 0.267 | 0.119 | 0.596 | 0.001 |
| Contagion Uncertainty | 1.173 | 0.795 | 1.732 | 0.421 |
| Psychological Distance | 0.574 | 0.339 | 0.970 | 0.038 |
| Audience: SEGS Moderated | 4.509 | 2.110 | 9.638 | <0.001 |
| Linguistic Message | 0.365 | 0.208 | 0.639 | <0.001 |
| Numeric Message | 0.270 | 0.156 | 0.468 | <0.001 |
| Infection Probability @ 5% | 12.086 | 6.269 | 23.301 | <0.001 |
| Infection Probability @ 15% | 352.507 | 144.614 | 859.261 | <0.001 |
| Infection Probability @ 25% | 1571.303 | 438.113 | 5635.517 | <0.001 |
| Contagion Uncertainty by Infection Probability @ 5% | 4.922 | 2.914 | 8.314 | <0.001 |
| Contagion Uncertainty by Infection Probability @ 15% | 1.170 | 0.658 | 2.079 | 0.594 |
| Contagion Uncertainty by Infection Probability @ 25% | 1.010 | 0.500 | 2.040 | 0.977 |
| Linguistic Message by Infection Probability @ 5% | 1.040 | 0.493 | 2.193 | 0.918 |
| Numeric message by Infection Probability @ 5% | 0.399 | 0.196 | 0.816 | 0.012 |
| Linguistic Message by Infection Probability @ 15% | 0.934 | 0.355 | 2.463 | 0.891 |
| Numeric message by Infection Probability @ 15% | 0.196 | 0.079 | 0.489 | <0.001 |
| Linguistic Message by Infection Probability @ 25% | 1.439 | 0.343 | 6.035 | 0.619 |
| Numeric message by Infection Probability @ 25% | 0.176 | 0.049 | 0.632 | 0.008 |
Depicted here are the odds ratios for the fixed effects describing relationships with the binary response variable: compliance with the biosecurity protocol. Bold values indicate significance at alpha = 0.05.