Regulation of the pool size of 9-cis βC. Red photon flux intensity controls the partitioning of electrons either for carotenoid biosynthesis or for photosynthesis, via energy absorption by chlorophyll and the PQ pool [1]. Red photon flux also controls phytochrome regulation of the production of gene transcripts for phytoene synthase and β-carotene isomerases. CHL A: chlorophyll a; P680: chlorophyll a, primary electron donor of Photosystem II; PQox: plastoquinone, oxidised form; PQred: plastoquinone, reduced form; Cyt b6ox: cytochrome b6f complex, oxidised form; NADP+: NADP oxidised form; NADPH: NADP reduced form; PSY: phytoene synthase; 9-cis-βC-ISO: 9-cis βC isomerase.