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. 2019 May 10;9(5):106. doi: 10.3390/brainsci9050106

Figure 1.

Figure 1

Modified version of the original IAT (adapted from Greenwald et al. [33]. Filled black circles on the left or right of the stimulus correspond to left and right (respectively) button presses. Task 3 = congruent, Task 5 = Incongruent condition. Participants completed this task during each of the lab sessions, once for a liked brand and once for a disliked brand.