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. 2019 May 10;9(5):106. doi: 10.3390/brainsci9050106

Figure 4.

Figure 4

IAT results (in milliseconds) reflecting responses towards disliked brands in the congruent and incongruent phases. Whilst significant differences were witnessed between the congruent and incongruent phases, reaction times were not seen to vary across sessions. * denotes p < 0.001.