Table 3.
Information of the five most popular WeChat official accounts (from August 16, 2017 to August 16, 2018)
| Official WeChat accounts | CCCF | IBD in Love | The IBD team of Sir run run Shaw hospital | IBD Academic Officer | The World of Gastroenterology |
|---|---|---|---|---|---|
| Organization | The China Crohn’s & Colitis Foundation | The 6th hospital of Sun Yat-sen university | Sir run run Shaw hospital of Zhejiang University | Technology company and medicine related person | Technology company and medicine related person |
| Duration since setting up | 55 months | 47 months | 46 months | 16 months | 48 months |
| Total number of articles | 260 | 124 | 59 | 393 | 147 |
| Update frequency (days) a | 1.40 | 2.94 | 6.19 | 0.93 | 2.48 |
| Average reading number for each article | 1479 ± 1174 | 1176 ± 1060 | 1419 ± 849 | 1092 ± 665 | 1110 ± 880 |
| Highest reading number | 10,810 | 4885 | 5626 | 6084 | 4234 |
| Comments | 6.51 ± 10.38 | 1.60 ± 3.58 | 1.49 ± 5.41 | 1.41 ± 1.92 | 0.32 ± 1.06 |
| Likes | 23.07 ± 20.85 | 13.90 ± 12.36 | 24.60 ± 31.00 | 12.58 ± 7.12 | 6.38 ± 6.82 |
| Focus on CD | 249 (96%) | 106 (85%) | 57 (97%) | 346 (88%) | 115 (78%) |
| Topic types [number (percentage%)] | |||||
| 1.Notices in diet and daily life | 20 (8%) | 12 (10%) | 4 (7%) | 13 (3%) | 8 (5%) |
| 2.General disease introduction | 28 (11%) | 4 (3%) | 7 (12%) | 85 (22%) | 77 (52%) |
| 3.Medication advances and side effects | 10 (4%) | 11 (9%) | 5 (8%) | 109 (28%) | 11 (7%) |
| 4.The prognosis and influencing factors | 9 (3%) | 6 (5%) | 4 (7%) | 70 (18%) | 7 (5%) |
| 5.Policy about subsidies and discounts for treatment | 0 (0%) | 1 (0.8%) | 1 (2%) | 3 (0.8%) | 0 (0%) |
| 6.Relevant knowledge about surgery | 7 (3%) | 3 (2%) | 4 (7%) | 29 (7%) | 6 (4%)) |
| 7.Communication with other patients | 20 (8%) | 15 (12%) | 0 (0%) | 0 (0%) | 0 (0%) |
| 8.Stories about defeating the disease | 13 (5%) | 6 (5%) | 8 (14%) | 0 (0%) | 0 (0%) |
| 9.Consensus and research | 54 (21%) | 17 (14%) | 4 (7%) | 66 (17%) | 38 (26%) |
| 10.Education activities for patients | 80 (31%) | 32 (26%) | 12 (20%) | 7 (2%) | 0 (0%) |
| 11.Clinical guidance | 5 (2%) | 6 (5%) | 9 (15%) | 1 (0.3%) | 0 (0%) |
| 12.Others | 7 (3%) | 4 (3%) | 0 (0%) | 3 (1%) | 0 (0%) |
| Kappa value b | −0.143 | 0.143 | 0.286 | 0.259 | 0.000 |
aUpdate frequency means average days to update an article paper
bThe kappa value represents consistency between the topic types of the five most popular WeChat official accounts and information expectations of CD patients