Table 5.
Results of Google advertising campaigns
| Campaign | Date range | Maximum cost per click bid1 | # Clicks2 | # Impressions3 | Click-through rate4 | Total cost5 | Average cost per click |
|---|---|---|---|---|---|---|---|
| Diabetes prevention: Campaign 1 | Jul 13—Oct 14 | Auto6: $1.01 | 4940 | 46,325 | 10.66% | $1040 | $0.21 |
| Diabetes prevention: Campaign 2 | Oct 15 | $2.00 | 684 | 4971 | 13.76% | $356 | $0.52 |
| Nocturia campaign | Oct 15—Dec 15 | $3.00 | 315 | 5906 | 5.33% | $535 | $1.70 |
| Total | 5939 | 57,202 | 10% | $1931 | $0.33 |
1An amount set by the advertiser as the maximum amount they are willing to pay per click. The actual amount paid may be less than this depending on how much other advertisers have bid
2Number of times a user clicked on the link within an advertisement
3The number of times that an advertisement was shown on screen
4The number of times an ad was clicked on, divided by the total number of times the ad was shown
5All costs are expressed in Australian dollars. Costs have been adjusted for inflation and are expressed in June 2018 prices
6The maximum bid for this campaign was set automatically by Google AdWords to optimise results