Table 1.
Percent of children who watched kids’ channels and mean number of high-sugar breakfast cereal (SBC) ads aired per hour by channel during the 7 days preceding each survey.
| Kids' Channels | Viewed in past 7 days (N=548) % | SBC Ads per hour1 Mean (SD) |
|---|---|---|
| Disney Junior | 58.0 | 0 |
| PBS Kids | 53.3 | 0 |
| Nick Jr. | 52.0 | 0 |
| The Disney Channel | 46.2 | 0 |
| Sprout | 33.9 | 0 |
| Nickelodeon | 28.5 | 2.7 (1.0) |
| Cartoon Network | 17.7 | 1.0 (0.3) |
| The Hub 2 | 11.0 | 0.5 (0.2) |
| Disney XD | 8.2 | 0.3 (0.2) |
| Nicktoons | 7.3 | 2.1 (0.7) |
| Boomerang | 2.9 | 0 |
1
Only ads aired between 6am-11pm or during child programming (for Nickelodeon and Cartoon Network) included.
2
Currently known as Discovery Family.