Table 4.

Comparison of Ratings for Individual Graphic Warning Labels by Sex

Graphic Warning Label	Credibility		Motivation to quit		Negative emotions
	Unadjusted Mean (SD) (Total)	Adjusted Mean Difference (95%CI) (Women vs. Men)1	Unadjusted Mean (SD) (Total)	Adjusted Mean Difference (95%CI) (Women vs. Men)1,2	Unadjusted Mean (SD) (Total)	Adjusted Mean Difference (95%CI) (Women vs. Men)1,2
Lung disease	3.22 (0.86)	0.16 (−0.06, 0.38)	2.82 (1.14)	0.06 (−0.23, 0.36)	2.55 (1.07)	0.33 (0.04, 0.62)
Gum disease	3.14 (0.85)	0.41 (0.20, 0.63)**	2.73 (1.19)	0.33 (0.01, 0.65)	2.57 (1.07)	0.46 (0.18, 0.73)*
Heart Disease	3.14 (0.88)	0.18 (−0.04, 0.40)	2.65 (1.18)	0.22 (−0.08, 0.53)	2.56 (1.09)	0.35 (0.08, 0.63)*
Cadaver	3.11 (0.94)	0.42 (0.19, 0.65)**	2.77 (1.22)	0.31 (0.01, 0.62)	2.69 (1.10)	0.47 (0.19, 0.74)*
Stoma	3.03 (0.87)	0.33 (0.11, 0.55)*	2.56 (1.21)	0.33 (0.02, 0.63)	2.50 (1.10)	0.47 (0.19, 0.74)*
Quit guy	2.61 (1.02)	−0.06 (−0.34, 0.21)	2.19 (1.16)	−0.09 (−0.40, 0.22)	2.24 (1.13)	0.31 (0.00, 0.60)
Incubator (baby)	3.17 (0.86)	0.13 (−0.09, 0.35)	2.44 (1.15)	0.23 (−0.08, 0.53)	2.61 (0.98)	0.45 (0.20, 0.71)**
Secondhand smoke (baby)	3.03 (0.87)	0.13 (−0.10, 0.36)	2.44 (1.17)	0.16 (−0.15, 0.47)	2.55 (0.98)	0.36 (0.10, 0.62)*
Secondhand smoke (woman)	2.82 (0.92)	0.15 (−0.09, 0.39)	2.28 (1.16)	−0.15 (−0.45, 0.16)	2.34 (1.00)	0.36 (0.11, 0.61)*

¹Adjusted for age, race/ethnicity, education, marital status, primary drug use and controlling for nesting of participants within clinics

²Controlled for multiple comparison tests by the False Discovery Rate procedure

^*p < .05

^**p < .01