Table 1.
Mean ratings of captions included in pilot survey
| Caption | Mean & standard deviation of ratings |
|---|---|
| Health researchers at UniSA have developed a smartphone app introducing a new way of tracking exercise to make life easier. It’s simple and quick to get started. Gather some friends and try it for FREE. | 6.7 ± 2.7 |
| Join the Active Team at UniSA. Health researchers at UniSA are developing a smartphone app to make increasing your physical activity simple. It’s a team effort, get your mates onto it. | 6.3 ± 2.9 |
| A call to MALES to test UniSA’s new fitness app. Be the first step in changing physical activity. | 6.2 ± 2.8 |
| MEN: Reduce your risk of stroke, cancer, and heart disease. Try UniSA’s newly developed app to see how physical activity can greatly reduce these health risks. With the expertise of health researchers at UniSA, you can make the change. | 6.1 ± 2.8 |
| Calling all blokes! Do you feel a bit out of shape? Do you like to set a good challenge for your mates? Are you between the ages of 18 – 65 yrs.? Health researchers at UniSA have developed a brand-new smartphone app called Active Team. It aims to promote physical activity by encouraging you to gather up some mates and try and tackle 10,000 steps a day for 100 days. Sound like a challenge? Take that first ‘step’ and click below to find out more. | 6.0 ± 2.9 |
| Guys! Are you looking to get in shape? Researchers at UniSA have developed a brand new smartphone app to help you do just that. Active Team promotes physical activity by encouraging you to take 10,000 steps a day. It’s quick, fun, and social – encouraging you to recruit friends and form teams so you can take on the challenge together. Are you up to the challenge? Click below to find out more. | 6.0 ± 3.0 |
| Male? Spend too much time on Facebook and not enough time exercising? Between the ages of 18 – 65 yrs.? UniSA may have developed the app for you. Health researchers at UniSA have recently developed Active Team, the smartphone app designed to help you get you active. The app sets the challenge of taking 10,000 steps a day. It encourages getting some friends together and taking on the challenge together. We are currently looking for males to help test the app. Take that first “step” and click below to find out more. | 5.9 ± 2.9 |
| We are looking for MEN to test a new app. Active Team is an app developed by UniSA’s health researchers to make exercising more social, simple, and fun. All female positions have been filled, we need MEN to join the team. | 5.9 ± 2.8 |
| Health researchers at UniSA have developed the exciting new smartphone app – Active Team. It encourages staying active through rounding up some mates and tackling the challenge of 10,000 steps a day. We are currently looking for males to help test the app. The first challenge… clicking below to find out more! | 5.4 ± 2.7 |
| A call to all guys – Are you currently physically inactive? Between the ages of 18 – 65 yrs.? Looking for that next challenge for you and your friends to try? How does 10,000 steps a day sound? Health researchers at UniSA have developed a brand-new smartphone app called – Active Team. The app promotes physical activity by setting the bar at 10,000 steps a day. It encourages forming teams to help take on the challenge together. Are you up to the challenge? Click below to find out more. | 5.2 ± 2.9 |
Note: Captions are ordered from highest mean rating to lowest mean rating (top to bottom)