Table 1.

Reasons to use e-cigarette variables and their rotated factor loadings for adults and youth e-cigarette users in Wave 1 of the PATH study (2013–2014).

	Adults		Youth
	Alternative to cigarettes	Larger social environment	Alternative to cigarettes	Larger social environment
They are/were affordable	0.402	0.207	0.292	0.489
People in the media or other public figures use/used them	−0.165	0.796	0.027	0.730
It can be used in places where smoking cigarettes is/was not allowed	0.445	0.150	0.597	0.059
They might be less harmful to me than cigarettes	0.784	−0.075	0.763	−0.032
They might be less harmful to people around me than cigarettes	0.838	−0.006	0.707	0.186
It comes in flavors I like/liked	0.191	0.483	0.429	0.239
Using them help people to quit smoking	0.599	−0.120	0.645	0.054
They don’t smell	0.631	−0.081	0.776	−0.208
Using it feels like smoking a regular cigarette	0.347	0.070	0.291	0.085
They are more acceptable to non-tobacco users	0.399	0.350	0.588	−0.026
People who are important to me use/used them	−0.027	0.638	−0.029	0.560
Liked socializing while using an e-cigarette	0.065	0.625	0.063	0.559
The advertising appeals/appealed to me	−0.007	0.711	−0.131	0.742

Higher factors loadings (above 0.3) are bolded on the selected factor.