Table 3.

Recruitment Methods and Lessons Learned

Recruitment Method	Advantages	Disadvantages
Health Care Provider Letters	Moderately low cost Large number recruited & enrolled Does not require provider to use clinical time for recruitment	Requires provider support Access to subjects limited to provider’s case load of patients
Postcards	Large number recruited & enrolled More likely to recruit random / representative sample	High cost of printing and postage for large number of mailings
Facebook Posts	Large number recruited & enrolled May have great potential for future recruitment in studies Number of women using Facebook continues to increase	Moderately high cost
Newspaper Advertisements / Television (TV) Interviews	Useful for providing valuable health information to local community	TV interviews labor intensive Newspaper moderately high cost Few subjects recruited or enrolled
Digital Advertisements	May have potential for future recruitment in studies	High cost Few subjects recruited or enrolled
Community Events	Low cost Useful for providing valuable health information to local community	Labor intensive No subjects recruited or enrolled
Referrals from Friends /Family	Low cost	Few subjects recruited or enrolled