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. 2019 Jun 4;16(11):1990. doi: 10.3390/ijerph16111990

Table 2.

Assumptions of five modes.

Mode Members Cooperation Goal
Pure PYO mode (PP) The farmer cooperative - Maximizing its own profit
Self-operated dual-channel mode (SD)
Centralized dual-channel mode (CD) The farmer cooperative, the online retailer Make decisions together with same goal Maximizing the overall profit of the GASC
Decentralized dual-channel mode (DD) Compete against each other with their own goals Maximizing their own profit respectively
Contractual cooperation mode (CC) Sharing the revenue together and transferring the payment during decentralized decision-making

PP, pure PYO mode; SD, self-operated dual-channel mode; DD, decentralized dual-channel mode; CD, centralized dual-channel mode; CC, contractual cooperation mode.