Table 2.
Mode | Members | Cooperation | Goal |
---|---|---|---|
Pure PYO mode (PP) | The farmer cooperative | - | Maximizing its own profit |
Self-operated dual-channel mode (SD) | |||
Centralized dual-channel mode (CD) | The farmer cooperative, the online retailer | Make decisions together with same goal | Maximizing the overall profit of the GASC |
Decentralized dual-channel mode (DD) | Compete against each other with their own goals | Maximizing their own profit respectively | |
Contractual cooperation mode (CC) | Sharing the revenue together and transferring the payment during decentralized decision-making |
PP, pure PYO mode; SD, self-operated dual-channel mode; DD, decentralized dual-channel mode; CD, centralized dual-channel mode; CC, contractual cooperation mode.