Table 4.
Price, demand, and profit under different modes.
| Modes | Pure PYO Mode (PP) | Self-Operated Dual-Channel Mode (SD) | Decentralized Dual-Channel Mode (DD) | Centralized Dual-Channel Mode (CD) | Contractual Cooperation Mode (CC) |
|---|---|---|---|---|---|
| Offline price | 0.8150000000 | 0.8150000000 | 0.8150000000 | 0.8150000000 | 0.8150000000 |
| Online price | - | 0.6455555555 | 0.6970833332 | 0.6455555555 | 0.6455555555 |
| Wholesale price | - | - | 0.6455555555 | - | 0.0315016900 |
| Revenue sharing ratio | - | - | - | - | 0.8957025592 |
| Offline demand | 0.7750000000 | 0.4314814813 | 0.6032407413 | 0.4314814813 | 0.4314814813 |
| Online demand | - | 0.4907407410 | 0.2453703696 | 0.4907407410 | 0.4907407410 |
| Total demand | 0.7750000000 | 0.9222222223 | 0.8486111109 | 0.9222222223 | 0.9222222223 |
| Farmer cooperative’s profit | 0.6006250000 | 0.4511985596 | 0.6259117798 | - | [0.6259117796, 0.6385551698] |
| Online retailer’s profit | - | - | 0.0126433899 | - | [0.0126433898, 0.0252867801] |
| Total profit | 0.6006250000 | 0.4511985596 | 0.6385551697 | 0.6511985596 | 0.6511985596 |