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Reported motivation to engage with healthy eating and fitness apps.
| Reason provided | Female, n | Male, n | Total (N=95), n (%) |
| Track calories | 13 | 18 | 31 (33) |
| Track macro nutrient values | 4 | 5 | 9 (9) |
| Exercise | 10 | 10 | 20 (21) |
| Weight loss | 11 | 8 | 19 (20) |
| Track routes or time for specific activities, for example, cycling or running | 0 | 10 | 10 (10) |
| Self-improvement (eg, improved body image) | 1 | 10 | 11 (12) |
