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Design of the experiment. A, The word “bus” is associated with visual and auditory features. Participants are required to verify features from either the same (visual: “red,” “big”) or different modalities (auditory and visual: “red,” “loud”). B, Spider plots show that auditory (green) and visual features (blue) are rated as predominantly auditory (A) and visual (V) rather than haptic (H), olfactory (O), or gustatory (G). C, Features were always presented before target words.
