Figure 2.

Individual differences in vmPFC tracking of consensus value and population behavior. (A) Multilevel models revealed person-to-person variability in how closely vmPFC responses tracked with population-level news article sharing (light gray lines and bands reflect models fit to each participant separately, with 80% CI; dotted black lines reflect multilevel estimates regularized toward group average). (B) Participants who tended to show vmPFC activity that corresponded more closely to consensus value (i.e., group average ratings of article reading intentions) tended to show vmPFC activity that more closely tracked with of population article sharing (data points reflect unstandardized person-specific coefficients estimated from a multilevel model).