Table 2.
Factor analysis of respondents’ opinions related to marketing offers.
| Respondents' opinions | Symbol | IS | PAT | PRO-ETN | EUR |
|---|---|---|---|---|---|
| I would like only products manufactured in Poland to be available on the Polish market. | a | -0.022 | 0.713 | 0.021 | 0.317 |
| I would like products manufactured in Poland to predominate on the Polish market. | b | 0.182 | 0.805 | -0.023 | 0.024 |
| I would like only products manufactured in other EU countries to be available on the Polish market. | c | -0.167 | 0.249 | 0.050 | 0.795 |
| I would like products manufactured in other EU countries to predominate on the Polish market. | d | -0.242 | 0.045 | 0.104 | 0.804 |
| I would like only Polish-owned stores to operate on the Polish market. | e | -0.048 | 0.810 | 0.146 | 0.069 |
| I would like Polish-owned stores to predominate on the Polish market. | f | 0.066 | 0.795 | 0.099 | -0.096 |
| I would like only foreign-owned stores to operate on the Polish market. | g | -0.297 | 0.109 | -0.119 | 0.631 |
| I would like products manufactured in Poland to be bought more eagerly in other EU countries. | h | 0.752 | -0.029 | 0.095 | -0.129 |
| I would like products manufactured in Poland to be bought more eagerly in countries beyond the EU. | i | 0.757 | 0.153 | 0.108 | -0.123 |
| I would like products manufactured in Poland to be distinctly marked as Polish. | j | 0.690 | 0.077 | 0.276 | -0.282 |
| I would like Polish offerors to create societies of ‘purchase patriots’. | k | 0.289 | 0.211 | 0.566 | 0.060 |
| I would like to actively contribute to the improvement of Polish products. | l | 0.114 | 0.193 | 0.790 | 0.024 |
| I would like to actively contribute to advertising campaigns of Polish products to make them more interesting and effective. | m | 0.111 | 0.073 | 0.884 | 0.014 |
| I would like to actively contribute to the fact that Polish offerors are honest towards purchasers. | n | 0.251 | 0.050 | 0.735 | -0.011 |
| I would like Polish purchasers to buy only products manufactured in Poland. | o | 0.092 | 0.711 | 0.271 | 0.156 |
| I would like Polish purchasers to mainly buy products manufactured in Poland. | p | 0.309 | 0.683 | 0.204 | -0.019 |
| I would like Polish purchasers to perceive products manufactured in Poland in a better light. | q | 0.660 | 0.315 | 0.225 | -0.092 |
| I would like purchasers in other countries to perceive products manufactured in Poland in a better light. | r | 0.770 | 0.117 | 0.224 | -0.165 |
| I would like Polish purchasers to perceive products manufactured in other EU countries in a better light. | s | 0.454 | -0.326 | 0.106 | 0.506 |
The bold values underlined present the variables significant within given factor.
Source: Author's study based on research results.