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Respondents grouped based on their opinions towards offers on the market.
| Group | Letter representing respondents' opinions∗ | Final segments |
|---|---|---|
| 1 | r, i, h | Ethnocentric purchasers (EP) |
| 2 | e, b, f, a, o | |
| 3 | m, l, n | Potential ethnocentric prosumers (PEP) |
| 4 | d, c | Polycentric purchasers (PP) |
Source: Author's study based on research results.
The meaning of letters is shown in Table 2.
