Table 2.

Example quotations from open-ended iQuit Mindfully program evaluation responses.

Themes			Example quotations
Most helpful aspects
	Positive tone	“Positive response was really cool for my confidence” “Positive and uplifting”
	Reminders	“They became an integral part of your day and served as gentle reminders and encouragement” “They reminded me of my goals and told me why I was choosing to quit smoking”
	Mindfulness	“Helped me to stay mindful” “Kept me aware” “Stop breathe think”
	Social support	“I felt that someone cared how I was feeling” “I was able to reach out for support and it was very helpful” “It let me know somebody out there to help me”
	Good timing	“Sometimes they came right on time. I would start thinking about smoking and here comes that text.” “Every time I thought about smoking I get that text of encouragement to not smoke.”
	Self-compassion in the context of smoking lapses	“They encouraged me to continue with my journey and don’t worry about the slip up and just start over.” “Made you not beat yourself up about a slip”
	Strategies for coping with cravings and stress	“If you text CRAVE and actually do what the text message says you will successfully overcome that current craving” “You were given techniques to help overcome the stress”
Dislikes
	Too many text messages/repetitive	“Came a little too quick sometimes” “Repetitive” “Less texts would be better”
	Not enough text messages	“[I disliked] when they became less frequent” “Even more would be helpful”
Suggestions
	Connect to outside resources	“One on one support. Additional resources” “Maybe a call”
	More personalization	“Really try to find out what best suits each individual” “More intuitive and spontaneous and less generically programmed”
	Religion/spirituality	“Send Bible verses/scriptures” “More spiritual texts”