Table 2.

Visibility, understanding, intended purchase, ability to modify intended purchases scores of 15 warning label prototypes in Chile (sub-study #1; n = 600 women)

Text of prototypes (1), (2), (11), (12), (13) & (14) reads: Exceso de azúcar. Este producto puede producir diabetes. Ministerio de Salud = Excess of sugar. This product may cause diabetes. Ministry of health;

Text of prototypes (3), (4), & (10) reads: Atención. Exceso de azúcar. Este producto puede producir diabetes. Ministerio de Salud = Attention. Excess of sugar. This product may cause diabetes. Ministry of health;

Text of prototypes (5), (6), (7) & (8) reads: Exceso de azúcar. Ministerio de Salud = Excess of sugar. Ministry of health. Prototype (8) also includes a positive seal stating: Alto en calcio = High in calcium;

Text of prototype (9) reads: Advertencia. Exceso de azúcar. Este producto puede producir diabetes. Ministerio de Salud = Warning. Excess of sugar. This product may cause diabetes. Ministry of health;

Text of prototype (15) reads: Exceso de azúcar. Este producto puede producir diabetes, también en niños. Ministerio de Salud = Excess of sugar. This product may cause diabetes, also in children. Ministry of health

Chi-square was used to compare visibility (%) and ANOVA & Bonferroni to compare means in understanding score, intended purchase score and ability to modify intended purchase among the 15 prototypes

Same letters correspond to p-value > 0.05

Visibility, Understanding score, Intended purchase score, and Ability to modify intended purchase: greater values represent better performance