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. Author manuscript; available in PMC: 2019 Nov 28.
Published in final edited form as: AIDS. 2018 Nov 28;32(18):2799–2805. doi: 10.1097/QAD.0000000000002018

Table 2.

Social Media Recommendations for Health Messages

Social Media Recommendations for Health Messages
1. Include fear appeals where appropriate.
2. Avoid short messages.
3. Include a picture, gif, or video.
4. When a message includes a link to an external page, ensure that the content of the message is still interesting and informative on its own.
5. Where possible, collaborate with existing influencers on the specific social media platform.