Table 4.
ANOVAs showing differences between experimental conditions in attitudes and beliefs.
| Variable | ANOVA (2, 477) | Societal benefits M (σ) | High tech M (σ) | Same meat M (σ) |
|---|---|---|---|---|
| Attitude | F = 5.711, p = 0.004 | 3.45a (1.13) |
3.11b (1.32) |
3.55a (1.20) |
| Belief that cultured meat is healthy | F = 5.093, p = 0.007 | 3.43ab (0.98) |
3.23b (1.12) |
3.60a (1.00) |
| Belief that cultured meat is safe | F = 3.247, p = 0.040 | 3.56ab (1.08) |
3.40b (1.12) |
3.71a (1.01) |
| Belief that cultured meat is good for the environment | F = 3.336, p = 0.036 | 3.98a (0.99) |
3.40b (1.08) |
3.97a (0.94) |
| Belief that cultured meat tastes the same as conventional meat | F = 3.003, p = 0.051 | 3.27a (1.07) |
3.40ab (1.08) |
3.56b (1.06) |
| Belief that cultured meat has benefits for society | F = 0.760, p = 0.468 | 3.70a (1.02) |
3.63a (1.08) |
3.78a (1.02) |
| Concern about cost | F = 0.935, p = 0.393 | 2.70a (1.19) |
2.53a (1.09) |
2.57a (1.19) |
| Concern about taste | F = 0.534, p = 0.587 | 2.38a (1.05) |
2.26a (1.06) |
2.36a (1.22) |
| Concern about naturalness | F = 2.055, p = 0.129 | 2.40a (1.19) |
2.14a (1.18) |
2.36a (1.24) |
| Concern about safety | F = 1.064, p = 0.346 | 2.15a (1.15) |
1.99a (1.15) |
2.16a (1.16) |