Table 5.
ANOVAs showing differences between experimental conditions in behavioral intentions.
| Variable | ANOVA (2, 477) | Societal benefits M (σ) | High tech M (σ) | Same meat M (σ) |
|---|---|---|---|---|
| Willingness to try cultured meat | F = 9.808, p < 0.001 | 3.79a (1.10) |
3.30b (1.55) |
3.85a (1.62) |
| Willingness to eat cultured meat regularly | F = 7.313, p = 0.001 | 3.50a (1.10) |
3.03b (1.33) |
3.48a (1.21) |
| Willingness to replace conventional meat | F = 5.488, p = 0.004 | 3.37a (1.16) |
3.03b (1.36) |
3.49a (1.24) |
| Willingness to eat compared to plant-based meat substitutes | F = 4.834, p = 0.008 | 3.42ab (1.20) |
3.10b (1.27) |
3.51a (1.23) |