Table 5.
Overview of the Secure behavioural archetype.
| Secure Behavioural Archetype | ||
| Internal Characteristics | Description | |
| Identity | Feels confident using information that identifies him/her in interactions online, e.g., real (or close to real) name, real (or close to real) picture, along with location, place of work, and email address | |
| Social media boosts the feeling of being secure | Interacting online contributes to a feeling of safety and confidence. Value peer support and continual presence | |
| Tracking information | Considers it important and worthwhile to search for events, feed requests, and news on social media. Keeps up to date with information and has a reasonable response time | |
| Socially active | Is active on social media (i.e., posting and commenting) and enjoys being involved in groups and establishing new connections | |
| Committed to their online group | Likes to maintain relationships with others and tolerates situations in which this may require acceptance of different attitudes and styles of interactions | |
| Examples of Usage and Associated Emotions (Positive and Negative) | Emotion Example | |
| Positive usage experience | Social media used as a medium for reciprocal messaging, posting and commenting, i.e., interactive social communication | Satisfaction, liking, joy |
| Social media as an accessible facilitator of activities related to pleasure and entertainment | Joy | |
| Social media help communicate with relatives and friends, as well as sharing information and contributes to a sustainable sense of connectedness and presence | Happiness, joy, astonishment |
|
| Negative usage experiences | Using social media for longer than required | Regret, anger |
| Limited or no access to social media due to connectivity problems or restrictions imposed by the social context | Nervous, anger, fury, unhappiness | |
| Not receiving sufficient or timely responses from peers when looking for support or socialisation | Anger, sadness | |
| Fear of missing out on certain events, news, opportunities, and timely interactions | Worry, fear, jitteriness | |
| Psychological States | Usage Experiences | |
| Loss of interest | When information content, interactions, and contacts do not change and when they become repetitive | |
| Anxiety | When spending too much time on social media or when dissatisfied with the content, interaction and unable to do much to change it | |
| Boredom | When there is nothing new on one’s social media which make them scrolling through content without conscious | |
| Loneliness | Being unable to connect and interact or receive responses as desired | |
| Craving | When there is a pressing need to shape and maintain one’s online identity and self-concept which in turn increases their reputation | |