Table 4.
Percentage and number of promotions by type of promotion and breastmilk substitute sub‐categorya , b
| Sub‐category of breastmilk substitute | ||||
|---|---|---|---|---|
| Type of promotion | Infant formula (n = 15) | Follow‐up formula (n = 13) | Growing‐up milk (n = 395) | Sub‐category undeterminedc (n = 8) |
| Price | 20.0 (3) | 15.4 (2) | 45.3 (179) | 0 (0) |
| Display | 53.3 (8) | 53.8 (7) | 22.0 (87) | 25.0 (2) |
| Informational material | 0 (0) | 0 (0) | 2.0 (8) | 0 (0) |
| Free gift | 20.0 (3) | 23.1 (3) | 25.3 (100) | 0 (0) |
| Company representative | 0 (0) | 0 (0) | 1.0 (4) | 75.0 (6) |
| Other type of promotion | 6.7 (1) | 7.7 (1) | 4.3 (17) | 0 (0) |
a
Data presented as percentage (n). Due to rounding, percentages may not add up to 100%.
b
Possible for a promotion to include more than one sub‐category of breastmilk substitute.
c
Sub‐category of product could not be determined in the promotion.