Table 2.
Characteristics of advertisements for BMS and CPCF
| Phnom Penh | Dakar | |
|---|---|---|
| BMS | ||
| Number of advertisements | 16 in 13 monthsa | 5 in 3 months |
| Number of advertisements for specific BMS products | 11 | 5 |
| Number of advertisements with age range of use shown visually or verbally | 3 | 2 |
| Number of advertisements with nutrition claims | ||
| Number of advertisements with nutrient content claims | 9 | 2 |
| Number of advertisements with nutrient comparative claims | 1 | 0 |
| Number of advertisements with nonaddition claims | 1 | 0 |
| Number of advertisements with health claims | ||
| Number of advertisements with nutrient function claims | 8 | 2 |
| Number of advertisements with other function claims | 4 | 1 |
| Number of advertisements with reduction of disease risk claims | 3 | 1 |
| Range in duration of advertisements for specific products (seconds) | 15–50 | 15–25 |
| Range in duration of advertisements supporting brand (seconds) | 90–120 | NA |
| Number of advertisements (average times per month) | 381.6 | 94.7 |
| Air time (average minutes per month) | 189.5 | 29.7 |
| Costs of television advertisements (average per month) | US$46,760 | NA |
| Commercially produced complementary foods | ||
| Number of different advertisements | 3 in 4 months | 4 in 3 months |
| Number of different advertisements with age range of use shown visually or verbally | 2 | 3 |
| Number of different advertisements with nutrition claims | 2 | 1 |
| Number of advertisements with nutrient content claims | 2 | 1 |
| Number of advertisements with nutrient comparative claims | 0 | 0 |
| Number of advertisements with nonaddition claims | 0 | 0 |
| Number of different advertisements with health claims | 3 | 1 |
| Number of advertisements with nutrient function claims | 1 | 1 |
| Number of advertisements with other function claims | 2 | 0 |
| Number of advertisements with reduction of disease risk claims | 0 | 0 |
| Range in duration of advertisements (seconds) | 15–30 | 20–30 |
| Number of advertisements (average times per month) | 10.9 | 33.3 |
| Air time per month (minutes) | 3.2 | 13.6 |
| Costs of television advertisements (per month) | US$6,474 | NA |
a
Eleven for specific products or brands, 5 for manufacturer promotion after product recall.