Table 3.
Motivation | Social media platform | ||||||||||
Snapchat | YouTube | ||||||||||
B | β | B | β | B | β | B | β | ||||
Agency | 0.433 | 0.197a | –0.153 | –0.060 | –0.264 | –0.100 | –0.058 | –0.031 | |||
Filter | 0.478 | 0.177a | 0.218 | 0.071 | 0.302 | 0.093 | 0.112 | 0.054 | |||
Self-express | –0.165 | –0.075 | 0.680 | 0.258b | 0.651 | 0.237b | 0.010 | 0.000 | |||
Social learning | –0.190 | –0.072 | 0.515 | 0.178a | 0.518 | 0.171c | 0.082 | 0.044 | |||
Social comparison | 0.121 | 0.049 | –0.184 | –0.069 | –0.311 | –0.111 | 0.381 | 0.197a | |||
Realism | 0.138 | 0.054 | –0.019 | –0.004 | 0.042 | 0.014 | –0.164 | –0.070 |
aP<.01.
bP<.001.
cP<.05.