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. Author manuscript; available in PMC: 2019 Jul 12.
Published in final edited form as: Am J Health Promot. 2019 Feb 12;33(6):876–885. doi: 10.1177/0890117119829676

Figure 2.

Figure 2.

Examples of peer crowd-tailored anti-tobacco industry messaging: Hipster ads (top row) emphasizing environmental and social impact of tobacco production; and Hip Hop ads (bottom row) emphasizing minority community targeting. Both strategies may utilize adbusting (left column).