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. Author manuscript; available in PMC: 2019 Jul 16.
Published in final edited form as: J Adolesc Health. 2017 Oct 27;62(1):5–13. doi: 10.1016/j.jadohealth.2017.06.016

Table 1.

Examples of food companies sponsoring sports organizations

Brand Sports organization Commercial description
McDonald’s Olympics Commercial features Olympic athletes being awarded gold metals and biting into the medals. Following this is the line “the greatest victories are celebrated with a bite” and consumers are seen biting into McDonalds chicken nuggets while watching the Olympics [42].
Pepsi National Football League The commercial features old video footage of football teams and incorporates video footage of current football teams. At the end of both pieces of footage, fans are seen enjoying bottles of Pepsi [43].
Taco Bell Major League Baseball This commercial promotes the Taco Bell AM Crunchwrap and advertises free wraps for every base that is stolen during the MLB World Series [44].
Coca-Cola National Basketball Association This commercial features basketball players Lebron James and Yao Ming facing off in a battle entitled “East meets West” as animated characters. Both characters pull out items and people to represent where they come from. The commercial ends with both players pulling out bottles of Coke and drinking them [45].
Reese’s Candy National Collegiate Athletics Association This commercial features Reese’s cups playing basketball and instructs viewers to bring enough Reese’s cups to games in order to avoid fouls, picks, and steals in a basketball game [46].

MLB = Major League Baseball.