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. Author manuscript; available in PMC: 2019 Jul 16.
Published in final edited form as: J Adolesc Health. 2017 Oct 27;62(1):5–13. doi: 10.1016/j.jadohealth.2017.06.016

Table 3.

Examples of food marketing in video games

Brand Name of the game Commercial description
Doritos EA Sports Madden NFL ‘10 Bag of Doritos contained advertisement for video game. Web site contains cobranded video game content (Doritos, 2010) [69].
Mars Inc’s M&M’s EA Sports NASCAR ‘07 M&M’s-sponsored race car on cover of game [70].
Snickers EA Sports Madden NFL ‘10 “Snickers player of the game” segment plays after each game [69].
Kentucky Fried Chicken EA Sports Madden NFL ‘10 Sold 30 ounce Madden NFL beverages with promotional codes for the game, named food products after the video game (e.g., $5 Madden NFL Box) and featured 4 NFL players from the video game in their commercials [69].
Mars Inc’s M&M’s M&M NASCAR Kart Racing for Nintendo Wii M&M’s-sponsored race car on cover of game [71].

NASCAR = National Association for Stock Car Auto Racing; NFL = National Football League.