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Key qualitative themes
| Reasons ratings changed most for the ring after watching the video compared to injection or tablets. |
| Reasons for rating tablets lower than ring yet preferring it when given a choice to select between the two. |
| Reasons some women preferred condoms to the 3 products. |
| Reasons some women switched products after choosing the product to use in stage 2. Adequacy of duration of trying products. |
| Study results that were surprising and those that were expected. |
