Official websites use .gov
A
.gov website belongs to an official
government organization in the United States.
Secure .gov websites use HTTPS
A lock (
) or https:// means you've safely
connected to the .gov website. Share sensitive
information only on official, secure websites.
Information curves for the University of North Carolina Perceived Message Effectiveness Scale. Information is a measure of the variability that a scale captures about the construct of interest and varies across the possible range (standardized) of the construct. Higher information points to lower standard error of measurement and greater reliability.
