Table 2.

Gamification Concepts (Source: Developed for this study).

Concept/Word	Relevance percentage (%)
gamification	100
game	31
users	29
use	21
design	16
elements	13
systems	12
applications	11
favourable	11
social	10
engagement	9
business	9
points	7
learning	7
software	7
results	7
context	7
work	7
behavior	6
effects	6
experience	5
process	5
service	5
mechanics	5
play	5
potential	4
goal	4
meaningful	4
activity	4
unfavourable	2