Table 4.

Negative impressions of first MePlusMe video

Theme	Participant comment examples
Problems understanding message	I thought the video could have been more informative. It could have explained a bit more about techniques etc
Basic style unengaging	Simple animation—not so eye catching and a bit difficult to relate to
	Lack of ethnic diversity in video
Choice of voice-over	Interesting concept, but could have chosen another voice actor
	The way it was styled and presented was good, only felt that the voice over should be sped up a little