Table 2.

Themes and subthemes about maternal use of the internet and social media.

Themes	Subthemes
Reasons that mothers turn to the internet for parenting and health information for their infant	Unlimited information available; Anonymity; Convenience; Immediate answers; Faster than information from a health care professional; Trustworthiness of the information; Up to date; Use to confirm information obtained from other sources
Cautionary advice about the internet	Wealth of information is overwhelming; Many nonreputable websites; Generalizability of the information
Reasons that mothers turn to social media for parenting and health information	Immediate affirmation and support; Honest answers; Acts as a support group; Tailored information; Trustworthiness of information